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insights
Inside perspectives from the team building revenue systems for modern eCommerce brands. Practical takes on lifecycle marketing, retention, AI, and the decisions that move the numbers.
Case Study
Soylent
How Amplify Kept Customers Engaged and Buying Despite Ongoing Inventory Challenges.
Wander and Ivy
How Amplify Transformed Email and SMS Marketing for a Premium Wine Subscription Brand.
Conversion & CRO
Turn Your Wine Club Into a Best-in-Class Loyalty Program
Forty percent of wine club members cancel after their first year. The cost to replace each one averages $150 in new customer acquisition. For most wineries, the math isn't working — and the wine club itself is partly to blame.
Your 2026 Wine Club Playbook: What Top Performers Know
The average wine club member stays active for 413 days and places around ten orders during their membership. Top-performing clubs see monthly churn as low as 3-4%. The struggling ones hit 15-20%.
Maximizing Post-Purchase Revenue: A Playbook for Wineries
Returning customers convert at 60-70%. New ones? Just 5-20%. Yet most wineries send a confirmation email after purchase and call it a day.
News
DRINKS Amplify Named Shopify Premier Partner
Elite Shopify Premier Partner recognition validates our commitment to exceptional eCommerce.
Shopify Guides
The Shopify Apps That Actually Drive Retention
Review collection, Q&A, photo and video UGC are signals that your customers feel ownership over your brand. That sense of belonging is one of the most powerful retention drivers in DTC.
