Partner Background
Repeat (a Stamped product) identifies the moments when a customer is ready to buy again—replenishment, lapse, product discovery—and feeds that intelligence into a brand's email and SMS flows. For Macy's Wine Shop, that meant reaching wine buyers at the point they were most likely to restock.
The Challenge
Wine is a natural replenishment category, but generic winback windows treat every customer the same. Macy's Wine Shop needed to time reorder prompts to each customer's actual buying rhythm and drive repeat revenue across both email and SMS, not just one channel.
The Solution
Through Amplify, we deployed Repeat to surface replenishment moments for Macy's Wine Shop and wired those signals into their email and SMS flows. Instead of broadcasting on a fixed schedule, the flows fired when a customer was genuinely ready to reorder.
The Results
(Launch through end of July)
- ~22x ROI with Repeat since launch.
- +20.69% of total flow revenue driven through Repeat-powered email flows, with revenue per recipient running 26.83% higher than comparable flows.
- +5.87% of total flow revenue driven through Repeat-powered SMS flows.
The takeaway: replenishment revenue is a two-channel story. By timing reorder prompts to real buying moments across both email and SMS, Amplify and Repeat turned a natural restock category into a measurable, high-ROI revenue stream for Macy's Wine Shop.
