Wander + Ivy had built a loyal customer base but was leaving revenue on the table. The brand needed a partner who understood both the wine industry and the technical side of retention marketing.
Amplify stepped in with a focused, four-part strategy designed to deliver results fast:
Email & SMS Audit: Complete review of existing campaigns, flows, and list health to identify quick wins and strategic gaps.
Segmentation & Targeting: Rebuilt audience segments based on purchase behavior, engagement signals, and subscription status to deliver the right message at the right time.
Subscription Flow Buildout: Designed and launched 3 new automated subscription flows in month one — focused on onboarding, retention, and win-back.
Campaign Optimization: Revamped campaign strategy with improved creative, send-time optimization, and A/B testing across subject lines and CTAs.
Wander + Ivy saw measurable impact across every metric within 60 days of working with Amplify.
- +46% Email/SMS Revenue in Month 1
- +88.6% Email/SMS Revenue in Month 2
- +13% Campaign Click Rate — More engaged audiences driving higher click-through across campaigns
- +39% Campaign Conversion Rate — Better targeting and creative turning clicks into purchases
- +38% Revenue Per Recipient — Each subscriber generating significantly more value per send
- -86% Subscription Churn Rate — New automated flows dramatically reducing subscriber cancellations
In just 60 days, DRINKS turned Wander & Ivy's retention marketing into a growth engine.
What We Delivered:
- Complete email & SMS marketing overhaul
- 3 automated subscription flows (onboarding, retention, win-back)
- Advanced audience segmentation and targeting
- Campaign creative optimization and A/B testing
- Ongoing performance analysis and iteration
