The Challenge

Soylent faced a problem most brands dread: ongoing production issues that left key products out of stock. Soylent needed a retention strategy that could hold customer attention and drive revenue even when their hero products weren't available.

Amplify built a two-part strategy designed to protect revenue and strengthen customer relationships through the disruption:

Educational Engagement Campaigns

Launched content-driven campaigns to keep Soylent top of mind and prime customers to buy the moment products returned.

Category Cross-Sell Strategy

Built targeted campaigns to shift demand toward in-stock product categories customers hadn't tried.

Flow Optimization

Rebuilt automated flows to reflect current inventory, routing customers toward available products.

List Health & Engagement Focus

Kept the list warm and deliverability high so subscribers were ready for the full restock push.

Despite ongoing inventory constraints, every key metric trended in the right direction.

• +35% total revenue vs. previous period
• +49.5% conversion rate on email campaigns
• +52% Revenue Per Recipient — Each subscriber delivering significantly more value per send
• +383% Email Click Rate (MoM) — Educational content and cross-sell campaigns drove massive engagement gains
• +17.9% Revenue Per Message (MoM) — More revenue from every send, even with limited inventory

Most brands pull back when inventory runs short. Amplify leaned in and Soylent's numbers proved the strategy right.

What We Delivered:

• Content-driven engagement campaigns during stockout periods
• Category cross-sell strategy to shift demand to available products
• Rebuilt automated flows aligned to current inventory
• List health management to keep subscribers engaged and deliverability high
• Ongoing performance analysis and real-time optimization